The brand name of iiohanii carries a British gentleman's demeanor. The logo design draws a new deconstruction of the "ii" before and after the "iiohanii" to form a square. The 45-degree diagonal lines of the two thickness specifications bring a steady atmosphere in a golden ratio style. The overall design is simple and modern. The serif font design, clear structure, and classic color matching of black and white gold bring a brand temperament full of handsome and rational gentleman style.